Getting noticed by your ideal client can be an overwhelming task at times. With so many people who offer your same product or service, standing out can become a daily challenge. Thoughts of promoting a super flash sale or overly producing content (you know, those 10-times-a-day-updates/posts) may sound like the fastest way to get noticed, but it actually makes things worse. So what else can you really do? You’re out there, you’re doing a great job! In order to stand out, you have to be different, unique–you have to be the gold-and-white dress when everyone is blue-and-black.
All right, you get it, but how can you stand out? Easy. Find your voice. Be you, talk how you talk and think how you think and like what you like. Just be yourself. Being yourself is so unique I can guarantee you nobody will ever be able to mirror you – no matter how hard they try. So let’s take advantage of the unique self of you and get to finding out your voice.
Jeff Goins, talented writer, business man and author of four books and a blog, recently wrote ten steps to find your voice as a writer and set your business apart from the rest. He writes down ten bullet points that will guide you to self-discover the incredible and uniquely awesome you! You ready?
Find three adjectives that you strongly believe describe you & your company/brand Ex. Lovely, Hip, Fresh
How Do You Speak?
Define how you talk. Are you more of a joker or do you evoke some Shakespeare with every sentence? Write something or find a recent post you wrote, carefully analyze it, and ask yourself : “Is this really me?”
Who is your client?
Think of your ideal client and describe him/her. Don’t just go into the superficial stuff like their yearly salary. Determine things like how much do you clients read articles about the economy, where they would rather be when not working, or how many times they work out per week. Usually, you’ll find that your ideal client has a lot in common with you – and that’s exactly what you’re looking for.
Who are you reading?
Take note of no less than five books or bloggers you love reading. Evaluate their similarities and differences, and what makes you want to come back. Focus on the words these authors use and how they write out their sentences.
Your top influences
Who influences you? Getting more detailed on this: list any artistic or cultural influences. For example, “I use Salvador Dali’s paintings as references all the time to better explain why people need aromatherapy.” This may sound like a weird question, but trust us, specifically trust Jeff Goins, this allows you to really get to know your voice.
What do others say about you?
Ask others what your voice is. Most of the times, getting a person from the outside will help you better understand yourself.
Get Some Pen & Paper
Get another scrap of paper and just write something. Write to me about your day and one interesting thing that happened. It should take no more than five minutes. Now, read it. That’s you voice. Do you use your voice as your brand?
Do a little Self – Evaluation
Following up to that. Find an article you wrote or another marketing piece and read. Honestly ask yourself : “Would I read this?”
Are you Enjoying It?
Now take a step back and ask yourself if you enjoy what you’re writing about? When you’re not enjoying it, the material would be a bit bland – not Your-brand worthy. Sometimes you may not necessarily like what needs to be written out, but your customers want an answer to that , and you love your customers, right? Give them a little love and use that love as your now well-known voice.
Feeling Anxious and Scared?
Lastly, here’s a little curve ball: How do you feel before getting your work out there for all to see? Scared? Worried?Awesome. You’re on the right track. If you’re completely calm, then you probably aren’t being vulnerable.Try writing something dangerous, something a little more you. Fear can be good. It motivates you to make your writing matter (Goins).
The only way to get noticed is by being different, and trust us, no one will ever be able to like you. So go ahead, get your pen and paper (or Tablet to keep things 2015), and start the journey to finding your voice!
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Yours in marketing