I know a lot of organizations & businesses that have a LinkedIn personal page or an organization/company page….but then what? What should we do now? How is this helping me, my organization, my business? The answer is simple: you need to participate, provide value and be active.
Did you know that many large organizations have staffing who sole job description is to manage their online social network? So here are 4 things you can do to take advantage of Linkedin without spending hours on end scanning pages:
- LinkedIn Answers (10-15 minutes/week)
One of the best and under-utilized tools. Ask a question, once a week that is relevant to your industry and answer a few. Be relevant, be helpful, people will relate to that and see you as an expert.
- LinkedIn Groups (10-15 minutes weeks)
You should join several groups that are relevant to your organization. Consider joining groups that are not related to your industry as well but where you be a contributor. For example, if you are a meeting planner, don’t just join meeting planning groups, join groups for entrepreneurs, marketing, etc
- LinkedIn Direct Ads
LinkedIn has a great advertising program that can can be used to drive new members or prospects to your website or groups. LinkedIn Ads work the same way as Google Ads work: you write a headline, add a sentence promoting your next large fundraising event, annual convention, etc. Then you bid on how much you’ll pay everytime someone clicks on the Ad.
- LinkedIn Mobile
LinkedIn has a great mobile application and you should download it for free. This App is best used at an event or networking function. If they have the app on their phone, just bump the two phones lightly and it will transfer your contact information between phones using blue tooth. No typing, no misspelled words, you got it all in an instant.
Have fun and happy networking!