If you look at the statistics and see that only 50% of small businesses have a website, you might be wondering if you need a website for your business.
The truth is that websites are critical for lead generation and increasing your revenue. Yet, you also need to consider your web design when creating your website.
Potential customers will decide to stay on your website within the first few seconds of clicking on it. That means you need to make a great first impression.
Be sure to keep reading our guide on the best web design you’ll need for lead generation and increasing your revenue.
Choose a Web Hosting Platform
The first thing you will want to do when creating a website for your small business is to pick a web hosting platform.
The number one reason you’ll need a hosting platform is so that you can secure your domain. Your domain will make it so clients can type in your web address and go right to your website.
You’ll also want to pick your web hosting platform based on other benefits too! You’ll find that a good hosting provider can change the speed, support, and security of your website.
If you’re feeling a bit lost on how to choose a web hosting platform, a professional web hosting company can help. Be sure to reach out to us and ask any questions that you might have about hosting your website. We will be happy to help and get you started in the right direction of everything you will need for your small business’s website.
Create a Clear Call to Action
One of the easiest ways to convert visitors into customers is by making sure your call to action button stands out. Most websites will have a simple call to action button that says “Contact Us” or “Learn More,” yet chances are people won’t be as willing to click on those.
Instead, you need to create a more compelling and clear call to action button to ensure that you get more clicks. Doing this can even turn leads into paying clients.
Change your CTA button to something along the lines of “Get Your Quote Today.” When you use this line, it is more direct and precise. The potential buyer will realize that they will be getting a quote only meant for them, and they can even get it as soon as today.
If you’re looking to schedule a call, you might want to change your CTA button to “Schedule Your Free Consultation.” You can see this is another great example because a potential client will see that they can talk with someone about a project for free.
Get Your Quote Today
When designing your website, you want it to look attractive, but you also want to make sure that it is user-friendly. Making sure that your website is easy to understand can also help to increase your traffic because more people will be able to click around and find what they’re looking for on your site.
One of the easiest ways to ensure your website is easy to navigate is by running a grandma test. A grandma test is when you let someone from the older navigation try to use your website and find products, a way to contact you, or anything else that you think is essential.
Running this test will let you know several things. The first thing you will learn is if your website is user-friendly and easy to navigate. You can also learn if the message you’re trying to get across with your website is portrayed in the right light.
To obtain an accessible website, you need to make sure that you have clear and easy to use navigation. You should also make sure that your contact information is listed in a few different spots.
Lastly, you want to make sure that your products or services are listed in an easy to read manner and that they’re easy to find. Doing this will make it so that you should be able to pass the grandma test and have a user-friendly website.
Utilize White Space
When you’re trying to figure out a new web design for your website site, think less is more. You’ll find that many potential customers won’t read all the text that you have on your website anyways, which is why you should try to keep it to a minimum.
Using white space in your design is a great way to single out what is important and should catch the eye of your viewer. You’ll find white space will help to draw your viewer’s eye into certain images or text that you want them to read.
Yet, make sure to use it sparingly. If you can condense your website and make it more minimalist and compact, do it. White space is a great way to make things stand out, but you don’t want to have a long and obnoxious website if it isn’t significant.
There is even a new design strategy called dark mode. Essentially it is the same design tool as using white space, except you use darker colors for your website design.
Many businesses have been leaning towards a darker design strategy as it is easier on the eyes. That means potential customers will look at their website longer and help to increase traffic.
Optimize Your Website for Search Engines
We all know that SEO is an essential factor when creating content, but did you know that your website needs to rank in the search engine too? Getting your website to rank high in the search engine is essential for web design and helping to increase traffic.
Search engine optimization is the best way for potential clients to find your website. That’s because they’re already looking on the search engines for the types of products you sell. You’ll find that SEO is one of the most organic ways to increase your revenue, which is why optimizing your website is vital.
What can you do to make sure your website is optimized for the search engines?
First, you will want to make sure you’re doing keyword research and finding the appropriate keywords that fit your business. Using these keywords can help your website to rank higher and draw in the right customers.
You’ll also want to include prominent links throughout your website. Doing this is a favorable way to rank higher in the search engines.
There are tons of ways to get your website to rank within the search engines. Yet, it might take a bit of trial and error and a lot of research for your website to get the spot you want on the search engines.
Improve Your Mobile Design
You might think that once the desktop version of your website looks great that you’re done, but you would be wrong. Tons of potential customers are going to be viewing your website on their smartphones, meaning you need to make sure you improve your mobile website design as well.
That means making sure your website loads properly when someone clicks on using their phone. You want to make sure that text doesn’t get cut off and lines are still in sync.
Unfortunately, for many websites, this could mean a complete revamp of the mobile design. Yet, making sure that your website is optimized for smartphones is essential. Otherwise, you could be losing out on a huge portion of sales from these viewers.
You’ll find that if your website isn’t appealing to a mobile user, they will click off and find similar products or services elsewhere.
You’ll Look Professional
The last reason why you need to have a website for your small business and improve the web design is that you will look professional. If your website doesn’t look put together, potential clients might even think you’re a scam and not want to buy from you.
On the other hand, if you don’t have one, people won’t be able to find you online or have a convenient way to buy your products or services.
Looking professional can help you to make more sales and increase your revenue. When you meet with someone, it is easy to direct them to your website for them to find out more information.
Having a put together website design makes you look professional and will even persuade potential customers to shop with you. When you have a website, you will look more trustworthy, meaning people will want to trust you and your brand.
Web Design Is Crucial
As you can see, small businesses must have a website to increase their leads and gain revenue. There are plenty of ways to go about web design so you can make sure your website is appealing to potential clients.
Be sure to use our tips and tricks when designing your website so that it stands out and is attractive to your viewers.
Are you ready to take your website to the next level? We’re here to help! Be sure to reach out to us today so we can get in contact with you about your project.
Katapult Marketing has been recognized among the Top Tampa Website Designers in 2021 by DesignRush Marketplace.
DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise.
After evaluating and analyzing Katapult Marketing’s performance with some of the most prominent brands in the US, the online platform gave Katapult Marketing a spot among the Top Tampa Website Designers.