We all want our videos to be found on YouTube by thousands of people.
And what if I told you that the title of your video plays a huge role in it
In this post, you’re going to discover the tactics used by the pros to make sure their videos are found.
Just recently my good friend Tanya posted a video on YouTube. It was really high-quality video, good content and very well produced. But the thing that jumped at me was the title, and the title was all wrong.
Here was the title of her video “Tanya Adelta self-care for entrepreneurs teaser reel.”
Here is the deal: YouTube is the second largest search engine in the world after Google. In other words, YouTube after being an amazing video library the largest one in the world is primarily a search engine.
Your title is super important. Several of my videos got tens of thousands of views simply because I was smart with the title and the description.
Here is what I did for Tania’s video:
The first thing I did was go to answerthepublic.com.
Here is what answerthepublic.com does. It aggregates all the questions on the Internet – in other words “Google” and tells you all the questions people asking around specific keywords.
The question that jumped at me for self-care was “how to practice self-care.”
So I copied and pasted that question “how to practice self-care”; took it to youtube and search and bingo: I got 2.4 million results of videos.
Here was the opportunity for Tonya. Not a lot of people were actually answering that question. There was a lot of things about self-care of this and self-care that but that question wasn’t answered directly. The way she could answer it. Huge opportunity for her to rank.
So basically all I did with Tanya’s title is I kind of like reverse things. I started with the key phrase most people are looking for “how to practice self-care” then one of the words that she had in there was “entrepreneur” so I typed “how to practice self-care for entrepreneurs”. And then I followed it with her name. Tanya Adelta. And then in brackets at the end, I put [Teaser Reel].
Now what I did for YouTube is I am actually helping youtube rank that video based on the question and I put the question first.
See a lot of mistakes that people do is they start with their name. Tanya Adelta or Antoine Dupont or Elisa James.
Here is the issue for us. We’re not Oprah, right?
People are not looking for us. Maybe one day they will. People are looking for what Oprah is talking about but they certainly are not looking for what you and I talking about because nobody knows us. So we need to start with the keyword or the key phrase that people are going to be looking for and therefore finding us and make our video rank.
Now all you have to do is promote that video in your email marketing or on Facebook and see it rank very quickly.