Website optimization ensures that your website runs smoothly, stays responsive, and can generate leads. Website optimization also includes technical performance and search engine optimization. The endpoint of website optimization is improving the user experience.
Essentials For Optimizing Your Site
Search engine optimization – or SEO. 
SEO focuses on website content, links, and on-page optimization. When improved, your website’s content will offer quality, authoritative information for your users. Tags, site responsiveness, and HTTP secure landing pages encompass SEO.
Optimizing the technical aspects of your site. Website speed is the main contributor to a high bounce rate. Your website’s bounce rate represents the portion of users who click back to the search engine results page. The user may have been interested in your content, but if the website is too slow, they will leave. A high bounce rate also has consequences. If the number of users clicking back to the SERPs is high, then it signals to the search engine that your site may be of low value. You may lose your ranking in the SERPs.
Optimizing the user experience. To optimize the user experience, utilize heat maps. Heat maps enable you to see how users are interacting with your site. Online surveys and polls leverage your relationship with readers, and using A/B testing will help understand and interpret the user’s behavior.
Optimizing Your Site Mean in 2021 and Beyond
The savvy online marketer wears many hats – they are content creators and tasked with making sure that their website runs well at all times. By outsourcing these jobs, you can focus on the finer aspects of website design and content curation.
Katapult Marketing has helped large and small business owners realize and deploy their vision, ensuring that their products are in front of potential buyers.