Do you know that you have less than 10 seconds to make a new web visitor stick around? So the question then becomes: “how to make them stay?”. It’s easy: make sure it’s not dull & boring and covered with all kinds all marketing blah blah blah.
Your landing page should be informative in tone and targeted to your specific audience. Here are few things that we find missing in many sites that would make a huge difference in increasing the number of visitors that stick around longer, translating in more sales/registration/inquiries, etc
- Use a clear Page Title & Description for your website:
Why? Because this is what they’ll see first in the search engine. Consider this: before they land on your website, they see your Google search result first. Try googling your company or organization and see what comes up in the search results. Is it descriptive? fun? informative? does it include an offer? - Have a self evident call to action button:
It always baffles me to land on a webpage and have to seriously look around to request more information. I’m always left with: “why are you trying to make it hard for me to do business with you?” The call to action should be so self evident that your legally blind grand father could point it out to you! Color matters too, red gets better results than green or blue in A/B site testing. Not sure why but it does. - Have multiple way for people to take action:
Don’t you hate when you can’t find a phone number or even a simple address on a site. I may want to talk to someone, or even drive there if it’s not too far. All that information should be on the landing page without having to dig. Yes, some people actually want to talk to a live person before they make a decision. - Include social media links:
Encourage people to check you out and possibly like you on Facebook or follow you on Twitter. Consider adding a “Like” button on your page so people can post it on their FB page. - Include a quick & easy way to sign up for more info:
No big commitment, just a name and an email is enough….we barely know each other, let’s just start easy is the way to go. - Respond quickly to all inquiries:
78% of sales that start with a web inquiry get won by the first company that responds. Do you want to impress people? Respond within 10 minutes and see your sales increase dramatically. - Have a great Thank you screen and awesome confirmation email:
A lot of time is spent on design and layout but once I made my online inquiry….how does it look? You should make both the thank you page and confirmation email count. Include valuable information, make them feel like they have made the right decision by contacting your company or organization. Too many times, both those pages are overlooked and too often flat out boring.
Got it? Now go optimize your website and measure the results.