Business and consumer dynamics have shifted dramatically in today’s digital world. Consumer behavior has been influenced by various digital marketing and social platforms, and buyers now have more control over how they access information.
According to recent studies, video content is the most preferred method for consumers to learn more about the products or brands that have piqued their interest. In fact, 96% of consumers use explainer videos on websites such as YouTube to learn more about a service or product.
Many people’s preferred video content platform is YouTube, with over 2 billion visitors. 80% of digital marketers have had success with YouTube marketing. As a result, YouTube is an essential component of your digital marketing strategy.
In this post, we’ll discuss:
- The benefits of leveraging video marketing
- Why is a YouTube account essential for video marketing?
- Leveraging the power of YouTube channels for advertising
The Benefits of Video Marketing
Any YouTube marketing company will tell you that video marketing is not a new concept. In 2019, approximately 87% of digital marketers used video marketing, up from 61% in 2016.
Videos can easily capture your prospects’ attention and encourage them to interact with your product or brand. You can use videos in your digital marketing for a variety of reasons, including:
- Captures Audience Attention.
Video content is used by digital marketers to capture the attention of their prospects. This is because humans are more sensitive to visual cues. As a result, including videos on your website or blog will capture users’ attention and increase your online visibility.
- Boosts Credibility
People do not trust every online business they come across. It is for this reason that most consumers conduct extensive research before making a purchasing decision. By adding a human touch to your business, videos can help you build trust and credibility.
- It strengthens your sales pitch.
Your company requires a strong sales pitch to persuade customers to purchase your services or products. Sales happen only when you have a strong value proposition, but that won’t matter if your target audience doesn’t read it. Most customers, however, prefer to watch videos and retain approximately 95% of the information.
Why Use YouTube Videos for Digital Marketing?
YouTube is the world’s most popular video content platform. Over 2 billion people rely on this leading video streaming platform for information, education, and entertainment. Millions of digital marketers have viewed YouTube video production as the most effective method of video marketing in recent years. Here are some of the reasons why many marketers are considering YouTube management for business marketing.
1. Youtube’s Massive User Base
YouTube is the world’s largest video-sharing platform and a leading social media network. without accounting for people who use their accounts without registering their Google accounts. With so many users, it’s simple to find your potential customers on YouTube. Whether you’re a small business or a market leader, your marketing agency can always find creative ways to present your YouTube content to your target audience.
2. Second-Largest Search Engine
With 300+ hours of video uploaded every minute, YouTube has a massive media library. Users rely on YouTube’s powerful search engine to navigate the massive collection of videos. Every month, it handles over 3 billion searches. That is more than Yahoo, Bing, AOL, and ASK put together. All you have to do is match your YouTube video production to the search intent.
3. Boosts SEO
Google’s Universal Search combines images, videos, books, news, and local searches in search results to provide the most relevant information. This demonstrates that Google regards videos as an important component of today’s information market. Including supporting videos with your high-quality articles can help your site’s SEO. This increases the authority of your website and makes it easier for users to find you on Google.
4. Evergreen Content Ideas
Using YouTube in your business allows you to repurpose existing content without investing a significant amount of money or time. Repurposing existing content is an effective content marketing strategy because it allows you to reach an audience that prefers a specific type of content.
5. Greater Insights Into Campaigns
The most significant benefit of YouTube marketing and advertising is the free analytics you receive when you upload videos. YouTube analytics provide you with all of the information you need about your viewers’ demographics, views, and subscription status. It’s essentially equivalent of Google Analytics.
6. It Supercharges Your Brand’s Visibility
Social media marketing on platforms such as Twitter, Facebook, Instagram, and LinkedIn can do wonders for the visibility of your brand. This is important for the growth of your small business because it creates a strong, recognizable image.
YouTube is an excellent platform for small businesses to establish their brand. It may take weeks or months to promote your channel, but it will help your brand capture the attention of a large number of potential customers.
Leveraging YouTube Management for Small Business
YouTube advertising is the most effective way to increase the visibility of your company or products online. However, the days of creating content and hoping the YouTube algorithm will work out are long gone.
YouTube channel management for businesses is about A/B testing in conjunction with content marketing strategies, not stuffing titles, tags, and metadata. Here are some examples of how professional YouTube management services can help your business grow:
- Creating, adjusting new account settings and managing multiple YouTube channels
- Uploading multiple videos on a regular posting schedule on your brand accounts.
- Increase viewership and manage YouTube channels to maximize your viewers.
- Adding video tags and engaging your audience
- Video advertising
- Measuring and scaling metrics
Looking for a simple way to manage YouTube channels for your business? Katapult Marketing is at your service!
Katapult Marketing is a trustworthy digital marketing agency that can manage your channels and assist your brand in growing in the online market. Our expert digital marketers understand the value of effective management and have assisted numerous small businesses in outperforming their competitors online. Call 561-272 8567 for professional assistance with managing your company’s YouTube channel!