SEO sounds so easy on the surface. Search engine optimization, known as SEO, depends on placing certain keywords in your website, right? And the more you add them, the better.
Actually, SEO is much more complicated than just sprinkling a few keywords around. Search engines, like Google and Bing, are continually changing their ranking formulas to make their results more focused on what people are searching for. In the past couple of years, Google has made significant changes to their formulas that changed some company’s rankings significantly. SEO experts spend a lot of time getting familiar with these changes and figuring out how to get their client’s pages higher in the ranks.
And SEO services have gone far past doing keyword research and content creation. These experts known how to optimize entire websites and marketing campaigns to improve lead generation and lead conversion.
How can you tell if you need to pay for SEO services? Try answering these questions and see:
- Is your company showing up on Page 1 for your keywords?
Keywords are your life lines to the search engines. Without them, you will not be found by potential customers. However, if your search engine rank is not on the front page, you are not going to get many customers any way. If your ranks are down there, a professional SEO company can help you.
- Do you have optimized landing pages?
Your landing pages are the first thing many people see when they arrive at your website. Those landing pages need to do two things: rank high in search engine searches and grab the attention of anyone coming to visit. If your landing pages are not optimized and you have no idea how to do it, you need a professional SEO service.
- Do you blog regularly?
Blogs are a powerful marketing tool. When done correctly, they can attract tons of traffic and help convert visitors into leads. They can also convert leads into sales. If you are not blogging regularly, you need to start. If you are blogging, is your blogging getting the effects you want. If not, you need an SEO partner.
- How many leads are you getting from your website?
Two parameters you need to watch from your website is how much traffic you are getting and how many of those visitors are becoming leads. You want a good percentage of lead generation from your visitors. And you want to improve that every month. If you are not, get an SEO service to help.
- Do you have time to do any of the above?
If you are like most company owners, you have very little time to do extra things besides running your business. Learning how to do SEO, optimize landing pages, blog, and increase lead generation is a bit much. This is a prime example for when a web design agency can help you out.
Your website is the heart of your online business. Even if you have a bricks-and-mortar store, you need a strong online presence since almost 80 percent of shoppers do some research online before making purchases.
If you are looking for a solid SEO service to help get your online presence in shape, you need an experienced web design agency at your side. With experience in SEO, web design, and digital marketing, the agency can transform your online presence into an effective marketing and sales tool.
Give us a call here at Admin eSolutions. We are a web design agency with plenty of experience helping customers of all sizes create an effective online presence. Contact us today and get your SEO in shape.