Remember life without smartphones and the need for mobile marketing?
We may complain that technology is taking over, but you really can’t argue with the convenience of carrying the entire internet in your pocket…especially if you’re a marketer trying to make a splash with a new brand.
Mobile Marketing Apps: Your Personalized, PocketSized Billboard
Now smartphones are the new norm, app, and mobile web usage is rising faster than ever before, and that offers some interesting new opportunities for marketers.
Print ads and clickable banners get your name out there, yes, but a mobile app offers something different: the opportunity to be useful as well as visible.
As the marketing experts at Entrepreneur point out, the most successful mobile apps are the ones that solve a problem. That problem can be as simple as “what are your hours?” or “When can I make an appointment?”
To make an impact, a marketing app has to offer something to your customers: information, bargains, and incentives, or the ability to make reservations from their phone screen.
Foster Engagement and Customer Loyalty Like Never Before
By being useful to the consumers, mobile apps solve a problem advertisers have been struggling with for decades: breaking that engagement barrier and getting consumers to interact with the brand. According to Forbes magazine, a useful, intuitive app is the most powerful tool on the market to build customer loyalty, while increasing brand recognition and setting you apart from the competition.”
A good app needs good design: it needs to make your brand look good (Admin eSolution’s specialty.) To impress the indecisive mobile audience, it has to be clean, streamlined, and easy to use, lest it ends up in the trash as quickly as it was downloaded.
Finally, no matter how great your app is on its own, it still needs support on release.
Back your new baby up with a mobile marketing campaign to catch the attention of your target audience.
Once it’s downloaded, the quality should speak for itself, but keep a postlaunch mobile marketing campaign going to catch those stragglers and bring them in as loyal customers.
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