What Is Mobilegeddon & Google’s Mobile Friendly Update? On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
The change, which took about a week to complete, was so significant that the date it actually happened is referred to by a variety of names. In the Search Engine Land, they are calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalypse, etc. There has been quite an uproar over the past few months as webmasters scrambled to ensure websites are mobile compatible per Google’s specifications in preparation for the mobile-friendly update.
The Truth Behind Mobilegeddon & Google’s Mobile Friendly Update The reality is that the importance of having a mobile-optimized website is nothing new as it relates to performing in Google search. Google has long had a separate crawler to index and display different results in mobile search than on desktop devices for the same query.
The real impact of the Mobilegeddon & Google’s Mobile Friendly Update has more been about gaining media attention to the importance of a mobile-friendly web presence, which resulted in a significant increase in the percentage of sites on the web that are now mobile-friendly. The preparations for mobile friendly sites do not stop here. In order to maximize performance in organic search results and on-site user interaction, ongoing testing and refinement is needed.
The goal of search engines is to provide their users with the best experience possible and it completely depends on the websites they recommend to provide the best possible experience as well.