According to research, having a digital marketing strategy is critical to the growth of a small business. Lead generation through inbound marketing helps businesses increase sales by 50%. Furthermore, 49% of consumers aged 18–29 make a purchase after seeing social media advertisements.
The significance of digital marketing for a small business stems from the fact that it provides numerous innovative solutions. It boosts its online presence and revenue generation through content marketing, social media marketing, custom website design, email marketing, influencer marketing, and other methods.
Let’s look at why business owners require a digital marketing strategy in order to grow and thrive.
Reach People Where They Spend Time
With over 7.9 billion people spending time online, the internet has become an essential part of daily life. It is used by consumers to conduct searches, check social media, and purchase goods and services.
Your target audience is online, and they expect you to have a website and relevant social media profiles. Before making a purchase, they will read online reviews to learn what others have to say about your small business.Prospective customers are unlikely to take you seriously if they cannot find you online. Digital marketing strategies provide a more effective way to reach your target audience where they spend their time and drive your marketing objectives.
Level the Playing Field
You’ve seen it before: a massive corporation, such as Walmart or Starbucks, rolls into town, and specialty businesses close. It’s difficult to compete with such companies’ brand recognition or marketing budgets worth millions of dollars.
This is where digital marketing shines brightly for small businesses. Whether you have an e-commerce site or a physical location, digital marketing strategies such as local SEO can help you achieve high search engine rankings.
Investing in digital marketing exposes a small business to a larger audience while keeping costs low. Small businesses can reach millions of people through social media marketing by posting short videos on Facebook, TikTok, and other platforms.
Find Out What Competitors are Doing
Digital marketing strategies make competitor research easier and more efficient. It enables a local business to observe and learn from its competitors. Whatever industry you’re in, your competitors most likely already have a strong online presence.
Examining their digital marketing tactics can help determine how to add value to the market. What type of content do they employ? Do they have a business website with a blog, or do they attract customers with visual content? Can you improve? Every detail has the potential to teach you something.
Google search is an excellent starting point for competitor research. When you type your competitor’s name into Google, you should see their Google Business listing in the upper right-hand corner of the results page. In their Google Business listing, nearly every detail about the company will be available, including reviews, contact information, FAQs, and more.
Reach a More Targeted Audience
When you buy ad space in a physical newspaper, you are targeting its readers. Women between the ages of 20 and 30 who are just starting out in their careers may have these demographic characteristics. But how many of them are your intended audience?
Digital marketing strategies such as digital advertising, paid advertisements, social media marketing, and content marketing can assist an e-commerce company in reaching a highly targeted audience. They make it simple for a small business owner to target their audience based on age, location, gender, income level, and other factors without incurring additional costs.
Increase Brand Awareness
Ecommerce businesses benefit from digital marketing efforts to increase brand awareness. By improving your ranking on search results pages, search engine optimization puts your business website in front of your target audience. More website visitors result, increasing brand exposure to existing and potential customers.
Content marketing improves your SEO strategy by allowing you to entertain, inform, capture target audiences’ attention, and drive real engagement. It’s also a way to express yourself, position your brand on issues, and share your thoughts. Blog posts, podcasts, social media posts, videos, and other forms of content may be included in a content strategy.
Generate and Nurture Leads
Performance tracking is one of the most difficult challenges associated with traditional marketing strategies. It’s simple to determine how many people saw a television commercial, but how do you know if it reached your ideal customer?
Using the right digital marketing strategies, you can drive traffic and nurture leads all the way through the customer journey. Pay-per-click ads are only the first step in digital advertising.
Blogging can help you establish your brand as an expert in your field, while social media platforms encourage interaction and email marketing allows you to provide compelling offers.
Monitor Your Campaigns And Optimize Them for Better Results
Any marketer wants to know that their campaigns are effective, which can be difficult to determine with traditional marketing strategies. Assume you run a television commercial. Knowing if it brought people to your store may necessitate asking each customer who walks through the doors, which can quickly become tedious.
Analytical tools are frequently available in digital channels, making it simple to track performance. Metrics such as impressions, clicks, shares, and conversions will provide insight into how well your digital strategy is performing.
You’ll be able to tell how much website traffic you’re generating, as well as which key phrases are most popular with your target audience and which online ads perform best in search engines. You’ll also be able to tell what needs to be tweaked for the best results.
It is simple to set up the system to track metrics. Your business model, the digital medium, and your marketing objectives will all influence the metrics you choose.
Tap the Power of Digital Marketing to Grow Your Business
Whether you want to get more organic traffic to your website or grow your presence on social media, digital marketing can help your small business get valuable results. Katapult Marketing assists small businesses in realizing their full potential. With tailored services such as email marketing, social media management, business websites, keyword research, and more, we help brands succeed in the digital marketing space.
Call to speak with our team about building a digital marketing strategy for your small business. Don’t forget to check our blog for digital marketing tips.
