Ok, so you’ve researched your content, made a script, gotten your lighting and sound right AND filmed your video.
Now what? It’s time to promote and grow!
Obviously, the first place you should upload your video is YouTube (#1).
Sometimes people will ask me:
“Can I put it on Vimeo, or Wistia or somewhere else?”
Well, yes but why would you want to? All of my videos go on YouTube for one simple reason:
YouTube is the second largest engine in the world. So, this is where people are looking for your content, right?
The only time I ever put videos on Vimeo or Wistia or otherwise is when I need them to remain private, such as premium content I only offer to certain clients or in-house training videos for staff.
Also, you should naturally also promote your videos on Facebook (#2).
Facebook is like the 800-pound gorilla in the room. I know they’ve been in the news lately and gotten a bit of a bad rep, but it is still where the vast majority of people who are going to buy your products and services are.
They’re not really on Instagram (unless you sell products catering to teens) or on Twitter or any of secondary social media channel. People are on Facebook. Over 2 Billion of them.
I recommend uploading videos straight to Facebook. That way you can use targeted ad campaigns to put your video in front of people who are more likely to buy your services.
Of course, for those who are selling B2B services, you can also upload your videos straight to LinkedIn (#3), which is a platform many forget to use for video marketing promotion.
The one downside is that LinkedIn only allows videos to be 10 minutes or less.
The last place I would suggest is Email Marketing (#4).
Wherever you post your videos (Facebook, LinkedIn, or YouTube), you should promote them to your email list too.
Read on.
These days there are so many newsletters, sales letters and junk emails sent out, it’s a nice change when you see a high-quality video recommendation in your inbox.
Especially when it’s accompanied by some text that explains the video’s value and how it’s topic will help you overcome a specific problem you face in your everyday professional or personal life.
(This is why creating utility rich, targeted content for your niche is so important.)
The other great thing about this is that emails are so easy to share, no matter which social media platform other people are using.
To turbocharge this, make sure to include little nudges or encouragements in your email to share the message on to someone they know.
For example:
“Know someone else who has trouble with X? Share the video with them for today’s good deed of the day.”
“Have a friend who likes X, too? Forward this video to them. They’ll love you for it.”
So, those are my 4 places to promote your videos.
1. YouTube
2. Facebook
3. LinkedIn (under 10 mins, B2B)
4. Email Lists
