SEO & Digital Marketing Agency Tampa, FL | Digital Marketing
Menu
  • Home
  • About Us
  • Services
    • Website Design and Development Services
    • Digital Marketing & SEO
    • Youtube Management
    • Digital Advertising
    • Content Marketing
    • And Much More
  • Work Portfolio
  • Blog
  • Contact Us
Call Us (561) 272 8567

Why Google Local Listings are so important

  • Home
  • Blog Page
  • Local SEO
  • Why Google Local Listings are so important
local search ad
  • August 25, 2014July 26, 2021
  • katapult

local-searchIf you haven’t heard the buzz already, Google and other major search engines have started to pay a lot more attention to local searches. There’s a good reason why: 70% of all internet searches are for local businesses and 59% of Internauts use Google every month to find a local business.

And what we are finding is that a lot of people have neglected to register their website (for free) with the major data directories. Google scans those directories (aka “data aggregators“) to identify the local companies that are relevant to what you are searching.

See, Google knows where you are located based on your IP address and many other factors. If Google knows that you are currently in Miami, it makes a lot of sense for Google to show you search results with companies located in Miami instead of a company located in Orlando.

The good news is that its easy and “mostly” free to do it. Now it’s easy but very time consuming and can be frustrating at time when you have duplicate or listings with errors. Patience will be required, and getting it fixed overnight will take about 2-3 months.

Don’t do Internet Marketing SEO until your local listings are fixed

It will be counter productive. Just consider Local Listings as the foundation for SEO. If you don’t have a proper foundation, you will never be able to build a solid house. Being listed to the 14 major Web directories creates valuable links back to your business’s website. This helps your corporate website  with more search authority and relevancy while helping you rank better with your keywords.

Why is it important

Take Ownership: you want to take ownership of your local listing to protect yourself from someone else trying to pretend to be you, or redirecting traffic to them.

Better Ranking: getting your local listing in order will be very helpful in having your website rank for your keywords.

Be a step ahead of your competition: or maybe level the playing field if your competition has corrected their local listings. There’s nothing wrong with checking how your competitors is doing with local listings. If they are doing very good, they are most likely eating your lunch. If they are doing poorly, you will soon be ranking better than they are.

How to fix your local listing

There are several tools you can use to help you get your local listing in order:
(Note: having a local listing does require a valid local address (no PO Box) and a valid local business number.)

1-Moz Local (https://moz.com/local/overview)
Simply click on the “Check my listing score”, enter your company name & zip code, and Moz will show you the companies that are listed with that description.
Click on your company name and you will get a score in % of accuracy. Anything below 50% is not good at all, between 50-70% is okay but needs to be fixed, anything above 80% and you are in fairly good shape. Of course, you want to get as close to 100% as you can.

Moz charges a small yearly fee of $49/year and is connected to 5 of the major data aggregator (Infogroup, Neustar Localeze, Acxiom, and Factual)

2-Yext (http://www.yext.com/)
You can do the same by adding your business name & business phone number to check your results. Personally I prefer Moz because they focus on the major directories where Yext adds many listings that are quite frankly irrelevant.

Yext charges over $500/year and is connected to only 1 of the major data agreegator

Here is a good article showing a good in depth comparaison of Moz, Yext and a few other similar systems.
http://www.brightlocal.com/2014/05/27/mozlocal-vs-yext-vs-ubl-vs-brightlocal-vs-whitspark/

Based on our study, we highly recommend Moz Local to fix your local listings.

Need help with getting your local listing in order?
We can help! Call us at 561-272-8567 and ask to speak with Pinki

Posted in Local SEO

7 thoughts on “Why Google Local Listings are so important”

  • Antony Heberling says:
    January 16, 2016 at 4:43 am

    My brother suggested I would possibly like this blog.
    He used to be totally right. This post truly made my day.

    You can not consider simply how a lot time I had spent for this info!
    Thank you!

  • Jai Cavill says:
    January 16, 2016 at 6:47 pm

    Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you prevent it, any plugin or anything you can recommend? I get so much lately it’s
    driving me crazy so any help is very much appreciated.

  • Lavon says:
    March 2, 2016 at 10:55 pm

    I was able to find good advice from your blog posts.

    • Antoine Dupont says:
      March 3, 2016 at 7:49 am

      Thank you.

  • Thelma says:
    March 16, 2016 at 6:34 am

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog?
    My website is in the exact same niche as yours and my users
    would definitely benefit from some of the information you present here.
    Please let me know if this ok with you. Thanks!

    • Antoine Dupont says:
      March 16, 2016 at 4:31 pm

      yes of course, thank you very much!

  • Reginald says:
    May 31, 2018 at 5:06 pm

    Thanks for finally writing about Why Google Local Listings are so important – Katapult Marketing – Liked it!

Comments are closed.

Categories

  • Branding
  • Business Growth
  • Digital Marketing
  • Email Marketing
  • Local SEO
  • Marketing Strategy
  • Mobile Marketing
  • Reputation Management
  • Search Engine Optimization
  • Social Media Ads
  • Social Media Marketing
  • Social Media Video Marketing
  • Tampa Web Design
  • Top Ranking
  • Uncategorized
  • Video Marketing
  • Web Design
  • Wordpress
SEO & Digital Marketing Agency Tampa, FL | Digital Marketing
Katapult Marketing is an expert Florida digital marketing & SEO company that has helped many small businesses improve their online prospects and page rankings.
Contact
  • 7853 Gunn Highway #116, Tampa FL 33626
  • 561 272 8567
  • info@katapult.biz
  • Privacy Policy
FREE site audit
Let us help you with a complete and detailed analysis of your site's health, performance, and speed.
Get My FREE Site Audit
Motsow Momo
Motsow Momo
Never thought that online trading could be so helpful because of so many scammers online until I met Mrs. Katie George who changed my life and that of my family. I invested $1000 and got $11,670 Within a week. she is an expert and also proven to be trustworthy and reliable. Contact her via Email:Katiegeorge.cgk@gmail.com
WhatsApp: + 1 [857] 547 8795
Junior Achievement of Dallas
Junior Achievement of Dallas
Katapult has been instrumental in executing the new branding for our website. We’ve worked with Katapult for several years and have been impressed with their fast turnaround, creativity, and professionalism. Looking forward to working with Katapult for years to come!
Cheryl Lockhart Watkins
Cheryl Lockhart Watkins
Very knowledgeable and helpful! I highly recommend.
Engr Hiyanu Richard
Engr Hiyanu Richard
Life will surely teach you lesson before you will experience the good part of it , I have a bad experience falling from one scam to another until I read up a post about MR KEVIN MCCARTHYCRYPTO, i was still in doubt kept seeing many testimony’s of his good work so I was convinced and decided to give it a try and I gave in my last shot and invested $1000 for a start,He really played his own part of the deal as he promised me, now I have gotten my second withdrawal without paying for other charges fee like other account manager, If you are searching for an honest account manager, search no more and add up MR KEVIN MCCARTHYCRYPTO who taught me all I needed to know, thank you sir and may you have strength to continue to help others like you did for me.
You can reach him via email; kenvinmccarthycrypto72@gmail.com
WhatsApp: +1(726)2683019
Am a truck driver in Florida
Rebekah Howard
Rebekah Howard
The Katapult Marketing Team is always available to answer any of my questions. Pinki is amazing and is so easy to communicate and work with. Our websites would not look as good as they do without her help!
Lisa Betts
Lisa Betts
The team at Katapult Marketing took care of us from start to finish. They renovated our website into a beautiful, highly functional and easy to use resource for our business. I couldn’t be happier with the promptness, attention to detail, and expert craftsmanship Pinki and everyone at Katapult Marketing delivered! Customers have gone out of their way to tell me how fantastic the new site is! Thank You!! Lisa Betts, President BettsWorks, Inc / RealEstateSpeakers.com
Donna Hurley
Donna Hurley
When I was looking for a Website Developer for our new LLC, I searched for weeks. After watching Antoine’s YouTube videos, and speaking to him directly, he made me feel comfortable on the tasks that we were facing. Initially, we agreed upon specific deliverables and milestones, and Antoine and Pinki managed the project to meet each of them. The interviewing process that captured much of the digital marketing content was extremely thorough, and they took the time to educate us throughout the project so that we clearly understood the dynamics of digital and SEO marketing. I was so impressed with their project management, and the direct interaction with their team throughout their process. The end result is that they took our content, and our understanding of our market, and created an AMAZING website.
Donna Hurley, CEO, Critical Preparedness, LLC (www.criticalpreparedness.com)
Barbara Prieto
Barbara Prieto
I am very happy with the support Katapult Marketing has provided and still provides Riviera Presbyterian Church in Miami. They always respond quickly and take their time in explaining any questions we have. They make sure we are happy with our website and are always very professional.
Robin Graine
Robin Graine
I have worked with a lot of digital marketers over the year and Katapult is a shining star. Responsive. Creative. Smart.
Isabel R Godoy
Isabel R Godoy
Amazing company. they work with you, help you and answer you every question you have. they are really fast at responding and get you things done really quick. I love working with Pinki on the website 😀
Kyle Gasaway
Kyle Gasaway
Pinki and the team at Katapult are great to work with. We have been using them for our website development (washcampus.edu) for over a year now and it looks awesome! They are very responsive when it comes to quick edits and have a very fast turn around. Thanks Pinki!
Liane Davey
Liane Davey
I love what Katapult helped me build to launch my speaking business and my new book. The site reflects my brand beautifully and the process of building it has been seamless!
Ray Johnson
Ray Johnson
It was just simply awesome working with Antoine and Pinki. Their unique process helped us develop an outstanding website with the high quality messaging, layout, and graphics that we wanted but were unable to achieve on two previous attempts at developing a website. Antoine’s guidance in building our story was essential. Pinki’s professionalism, persistence, and patience is what legends are made of!
Tino Riva
Tino Riva
Pinki is always available and responds immediately each and every time you need something. She is incredibly kind and professional. Very impressed with her service.

Antoine is a visionary who helps you speak to your audience. Overall very impressed!
Iran Lawrence
Iran Lawrence
As I research and strive toward perfection, I find Antoine’s presentations the most simple, straight forward and enlightening source of very credible information I have seen on digital marketing. His researched based information has given me the necessary tweaking I needed to know that consequently has given me a new sense of reassurance and confidence in marketing my product. And I am very grateful.
Dianne Cirone
Dianne Cirone
Working with the Katapult Team has been an easy and positive experience. Everyone I have worked with is supportive, knowledgeable and considerate of my limited knowledge of compiling a new website. They made it seem effortless. I love the personal touch that the Katapult Team gave me and highly recommend using them. Thank you for an extraordinary website.
Dianne Cirone
Cirone Chiropractic Palm Beach
Washington Campus Staff
Washington Campus Staff
Katapult Marketing is great and Pinki Shah is amazing! Our website just underwent a complete redesign and Pinki has cheerfully helped us with every detail, big and small. She is incredibly responsive, understanding, easy to work with, and she cares just as much about the redesign as we do. If you could see the old website, you would be astonished by her ability to transform it into what it is now! We couldn’t be happier with the results! We’re very grateful for all of the time and hard work that she put into this massive project, especially on our timeline.
Molly Barnes
Molly Barnes
We just finished our website redesign & are so happy with how the whole process went! Thank you to Antoine, Pinki & the rest of the team!
Robert Malove
Robert Malove
Antoine Dupont and the rest of his team at adminesolutions really deliver on their promises. Antoine was highly recommended to me, and although I was hesitant at first – there are so many marketing vultures out there – Antoine has really come through. I now rank in the top 3 on Google for searches in my key words. Thank you Antoine & team! Lets have a spectacular 2017! All the best!
Ramona Powers
Ramona Powers
What a great experience! I just finished another project with Admin eSolutions and Pinki was fabulous. She is patient and so easy to work with. For years, the team has provided excellent support and practical advice to my association. Thank you! One of the best partnerships I have.
Katt Watts
Katt Watts
Extreamly helpful and witty at that !!! Thank you Antonie !
Teri Valls
Teri Valls
I have been working with Admin eSolutions for many years and have received the best of service always. Pinki is great to work with always adhering to our timelines, quick to respond and accomplish the task at hand.

I would recommend them to anyone!
Kathy Rivera
Kathy Rivera
Great team! We have a lot of projects with Admin eSolutions throughout the many years of relationship with them. We’ve carried out projects from a scratch or with their templates and gotten results of excellent quality promptly. Their team and Pinki are always super accessible for support. Thank you!!
Metin Adanir
Metin Adanir
Stay away.! One man operation simply hiring indian freelancer for low makes money between plus no idea about what they are doing.
Contact with me before working with this company,they ruined my business,i wont let them ruin yours.
PS:All reviews left for them by owner relatives.
Roman Fischer
Roman Fischer
I have been working with Admin eSolutions since 2013. Thanks for the fantastic job on three websites. It’s been a pleasure working with Mick, Antoine and Pinki. They are collaborating closely with me on every project. If you are looking to get a website built or redesigned they are the best choice.
Joy Vaughan
Joy Vaughan
Zee Mendoza
Zee Mendoza
I think it is rare to find a web design company that understands your needs, can be flexible, professional and keep their promises, but Admin e Solutions is all this and more! Really enjoy working with them, great customer service!
Charlie Calderin
Charlie Calderin
Admin ESolutions = great value, excellent support, and a team that really cares about the success of their clients. Recommend them? YES
Justine McKinnon
Justine McKinnon
The team at Admin eSolutions is awesome. They are a pleasure to work with but also always meet deadlines and resolve any issues right away. We have used them for many many years and will continue to use them for years to come!
×
js_loader
© copyright 2023
SEO & Digital Marketing Agency Tampa, FL | Digital Marketing

info@katapult.biz
561 272 8567