Why Most Email Marketing Campaigns Fail

When putting together a marketing strategy, email campaigns still rank among the best options out there. People are more likely to read emails from the companies they trust. Those companies can leverage this trust to send out messages about upcoming events, specials, or new products coming along. It is a tool useful in converting leads to paying customers and having customers come back for repeat business. What your contact at your web design company will tell you is that email marketing campaigns can be wonderful successes or spectacular failures. It is surprising to find that the ones that fail often make the same mistakes. Avoiding these mistakes will help you have a successful campaign instead of a failure: Here are four reasons why email marketing campaigns fail so often:

1. Not optimizing the subject line.  People want to have an idea what an email contains before they open it. The subject line is what tells them that. A well-conceived subject line will get people to open the email and take a deeper look at what is inside. An ill-conceived subject line will get fewer people opening it and more throwing it away. The very worst thing you can do is send out an email without a subject line at all. It is a sure way to get it in the spam folder.
2. Using a single large image with no text or sending the opposite, mostly text with one small image. Another way to get your email quickly sent to the spam folder is to send a single large image without text. It is a common tactic used by people sending email viruses. On the other hand, sending out a ton of text with a single small image is a quick way to get people to send the email to the trash folder. Keep your text short and use one or two smaller relevant images. That will give people the essence of what you want to say without boring them with reams of text.
3. Trying to substitute a flyer for a real message.  Your message needs to read like you are talking to a person one-on-one. If your email message reads like a flyer you would pass out on the sidewalk, you have lost your audience. Even if you are trying to communicate the same information you would put on a flyer, you need to do it in a way that reads like a personal message.
4. Sending the email at a bad time or on the wrong day of the week.  The time you send an email is critical. You need to figure out the best time and the best day for your audience. Try various days and times to see which gets the best response. Your web design company can advise you on how to do this type of testing efficiently. That will become the time and day that you send out your messages. Each business is different so using the schedule that other companies use will not work.

If you can avoid these problems, you will have more success with your email marketing campaigns. Many companies do not have the in-house capabilities to create the professional emails that create successful campaigns. Partnering with a web design company that offers marketing assistance is the answer. They can get your email campaigns up and running in a way that will generate leads and create paying customers in the process. Get started today.